Books. Tools. Conversation Starters.
Explore books and practical MAYDAY resources created to extend the conversation beyond the classroom, conference, and training room.
Read the Work Behind the Framework.

When the Emergency Is the Responder
The MAYDAY Model™ — A recognition-and-response model for public safety that expands the framework into culture, leadership, early recognition, response, resources, and organizational implementation.

B.R.I.C.K. by B.R.I.C.K.
Building Resiliency In Chaos and Kindness by Being Resilient In Conflict and Kinship — A fire-service-centered examination of resilience, conflict, kinship, leadership, and the true cost of poor leadership.
Carry the Message Beyond the Training.
APPAREL
Apparel
Shirts, hoodies, polos, and conference merchandise.
COIN
Challenge Coins
Recognition and response messaging in a collectible public-safety format.
CARD
Reference Cards
Portable recognition and response tools for crews, teams, agencies, and community partners.
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